A studio that is welcoming to all

Our Mission

Niche Pilates Studio was founded with the mission of creating a welcoming, community-focused space where movement is accessible, intentional, and empowering. Our mission is to help people build strength, confidence and body awareness through thoughtful Pilates instruction rooted in both classical and contemporary approaches.

We believe Pilates is for every body and our studio is designed to support clients at every stage of their movement journey. At Niche, community is at the heart of everything we do, bringing people together through movement, education and a shared commitment to feeling stronger and more connected.

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Women laughing after class
The Niche team

Our Team

Our mission extends beyond our clients to the instructors and studio team who make Niche what it is. We are committed to building a studio that supports Pilates instructors and studio roles as meaningful, career-focused paths, offering competitive salaries, full benefits, PTO, retirement options and long-term professional growth.

At the same time, we intentionally create space for team members who prefer part-time roles, whether to supplement their career, pursue creative passion or stay connected to a community they love. We believe both paths are valuable and essential to building a strong, supported and inspired team.

Meet the team
Join the team

Find a Niche Instructor

Our Niche Instructor Program extends beyond the walls of our studio, supporting instructors who have trained through Niche and are now teaching in communities of their own. These instructors carry the same foundation in Pilates principles, anatomy, and thoughtful instruction that defines our training programs. Through this network, you can connect with Niche-trained instructors who bring the same intentional approach to movement into every space they lead. It’s one of the ways we continue to grow the Niche community and share our approach to Pilates beyond the studio.

Trainer directory

  • The instructors are incredibly kind, knowledgeable, and supportive—they really take the time to guide you and make sure you’re getting the most out of each session. I always leave feeling stronger, energized, and cared for. Highly recommend to anyone looking for a clean, welcoming, and professional Pilates experience!

    Mackenzie M.

  • Savannah’s Reformer Power Flow class is my absolute favorite, and she’s super encouraging while also helping adjust form as needed. Cannot say enough good things about this studio and it has really made me fall in love with Pilates!

    Cameron O.

  • Truly an amazing studio! I’ve been going for years and always look forward to my time there! They really go above and beyond to make sure you’re having a personalized experience and that you feel your best! I’ve tried other studios and NOTHING tops Niche and their amazing customer experience! Feels like a slice of heaven in the RVA area!

    Abbie R.

  • Niche has been transformative in my workout routine. My body and core have never been so strong, even when I was a two sport athlete in college. The variety of classes offered — from advanced reformer to mat circuit class — keeps my body moving in new, challenging ways. No two classes are the same! I have learned so much about myself and my body, and my confidence has blossomed. Niche has given me a strong sense of community when I first moved to Richmond, and I have made lasting friendships that began in the studio. I am so grateful for Niche over the last year and a half, not just for the killer workouts, but for making Richmond feel more like home!

    Gigi A.

  • It’s my happy place. From the moment you walk in, you can feel the care and intention behind every detail. The space is always spotless, the energy is zen, and the entire staff makes you feel part of a community… I’ve tried other studios in the past, but nothing compares. This place has completely changed the way I feel about fitness, and I can’t imagine going anywhere else!

    Madeline B.